We are IRA, a fashion brand established in 2021 founded by designer Irini Charalampous, who has graduated from Frederick University Cyprus in Fashion Design & Image. The brand was made from countless evenings spent with friends and accompanied with lots of wine.

We create, design, and sew all the designs in our studio located in Nicosia, Cyprus with a mission to empower and inspire the women of today that want to embrace their womanhood and sex appeal. As a brand all the fabrics and production materials being used are bought exclusively from Cyprus, contributing to the Cypriot market.

The goal, rooted in our Cypriot heritage, was to create a brand that authentically reflected the identity of contemporary women. Focused on providing fashionable pieces for evening outings, the brand has expanded since then, establishing a presence in boutiques all over the island and Greece.

Over the past three years, we have proudly partnered with 13 boutiques across Cyprus and Greece, including locations such as Glyfada, Kolonaki, Heraklion, Giannitsa, Larissa, and Trikala. As we continue to grow, we hope to cultivate #IRAGIRLS - a community of bold, confident women who unapologetically embrace their individuality and femininity. Every woman wearing IRA is our muse, we want each woman to feel unique emitting her sex appeal to the fullest.

We are not just an online shop, each woman wearing IRA is initiated into our own world and is now an #IRAGIRL. In the words of the designer herself, "these designs were made for your divine self, enjoy them".